Did the recent Google core update affect your website? Or have you not yet noticed the changes? Well, it is for the second time in the history of Google that the officials announced a core algorithm update in advance. On September 24th, 2019; Google reported on its Twitter page that the update has been made live and has now rolled out across Google’s data centres. Google update is crucial for brands, enterprises and businesses as it affects Search Engine Results Pages (SERP). Already many questions have risen from the public which calls for definite answers. So, we have brought out information on all you want to know about this crucial update.
What is a Google Core update?
Every year, Google makes hundreds of unnoticeable changes to search. However, ‘The Broad Core Algorithm Update’ is a major change executed only a few times per year. Sometimes domains gain or lose the priority in the Google SERP’s.
What happened in the recent update?
In the 24th September update, most of the SERP tracker is seeing higher volatility. In fact, there is a whole thread of discussion between SEO experts and others on WebmasterWorld which went viral online.
I was hit by the June Core update, lost roughly 75% of my traffic. But I’m seeing some improvement since Monday, it’s more prominent today. Pray it stick. (- Cabsco)
I see plenty of ranking movement in Google right now, more than usual. Anyone seeing anything? Seeing insane amounts of shifts everywhere. I saw some competitors get knocked out. (- HereWeGo123)
Seeing little bit of improvements, Entertainment Niche. (- sk7411)
I am seeing significant changes. I am back on Google Discover, Google News. Traffic tripled, new articles are ranking on SERPs as they did before June. Old articles haven’t recovered yet. I hope this continues. (- Mayank Parmar)
The professionals who get really affected are digital marketers. In specific, SEO specialists. In the recent update, the sites that deals with Travel and Your Money or Your Life (YMYL) categories has the prominent volatility. However, many expert SEO strategists say that they are not finding any win or loss patterns. In contrary, many others have come forward pointing out fluctuations in the rankings.
The page ranking, especially on desktops and mobile phones are showing great fluctuations. Demographically too the core update has critically affected the search results. Europe received the worst hit compared to the US and Australia. However, nobody noticed this change until September 25th, 2019. SERP feature tracker, an intelligence tool that provides trends and insights into Google features has reported a noticeable fluctuation. That is the top 5 search results on the page 1 of the SERP are now at a 5-point drop. Interestingly, most of these sites are organically built, so what are the real factors that added up to the loss of their rankings? Foe this, different experts put forward different theories for this incident. Whatsoever, it is the biggest shake-ups of the year.
As with every Google core algorithm update, expert tips to remember are;
- Google says there is absolutely nothing to fix
- Updates are not intended to target any specific industries or content verticals
- If your organization is facing a loss, it is not because the content is bad, but because it might not be as relevant of a search result as another
What are the ways to deal with the fluctuations?
- Advance notices and advices published by Google, especially the speed update needs to be considered quite serious. These are actionable information for webmasters and content producers to be vigilant. If the sites are built on proper SEO guidelines, then fluctuations wouldn’t affect much.
- Once the core update has rolled out, do not try to look for a fix. Tweaking won’t help much. Perhaps, there won’t be any fix at all. After the update Google has come up with advice on its major social media pages and it said, “We know those with sites that experience drops will be looking for a fix, and we want to ensure they don’t try to fix the wrong things. Moreover, there might not be anything to fix at all.” Google added “As explained, pages that drop after a core update don’t have anything wrong to fix. This said, we understand those who do less well after a core update change may still feel they need to do something.”
- Content quality can affect the results to a greater extent. Some of the questions that Google blogs ask the experts to pause and reflect before sealing the website standards are;
- Does the content provide original information, reporting, research or analysis?
- Does the headline and/or page title provide a descriptive, helpful summary of the content?
- Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
- If you researched the site producing the content, would you come away with an impression that it is well-trusted or widely-recognized as an authority on its topic?
- Is the content free from spelling or stylistic issues?
- Does the content have an excessive number of ads that distract from or interfere with the main content?
- Does the content seem to be serving the genuine interests of visitors to the site or does it seem to exist solely by someone attempting to guess what might rank well in search engines?
- Google has already declared that its search engine doesn’t understand the websites like a human do. It fetched signals around the humongous content submitted and corelate with humans assess relevance. So, in such a mechanism there is no partiality. However, Google says its search is not too perfect and that is why it keeps rolling new updates. The only hold an expert webmaster or a content creator has is improving the expertise, authoritativeness and trustworthiness of the site.
Undoubtedly, Google will keep rolling out new updates in the future as well, but is your website all fit to face the new challenges paused by the constant changes? If you want to know more about the best SEO, contact our digital marketing expert today. You can write to us @ [email protected]