Do virtual assistants need social media posts?

Though social media is free, if you don’t use it correctly in your business, it could cost you more time than it’s worth. The best way to grow your VA business is to build and nurture relationships with your target audience and doing this online can be both convenient and cost-effective when done correctly. Therefore, anything you post on social media should be something your potential clients would love to see.

You must be thinking, ‘I can’t promote my virtual assistant business all the time.” Well, the good news is, you don’t have to. Only 25% of your social media posts should be about promoting your services, and the rest 75% could be a mix of general information, engaging with the audience, sharing personal experiences, and your brand message. Your content should be intended to help your potential clients find you and to help them understand how you can assist them with your services.

Here’s how you can use social media to promote your virtual assistant’s services.

1. Pick your niche and be very specific about what you post

There are plenty of general virtual assistants online, and to stand out from the crowd, you have to pick your niche. First, choose the target audience you’ll be serving so your potential clients can find you easily. For instance, if you’re a content writer, mention it in your posts. Also, make sure you highlight different needs and pain points of your clients in your social media posts.

2. Choose the right channel

Not all social platforms are the same, and you should not post the same thing to each of them and expect the same outcome. Instead, try to understand what do people look for when they use each of them? Is your content appropriate for the platform? For example, Twitter and Instagram might be very popular, but not everyone gets clients from such platforms. Hence, it’s crucial to understand where you’ll find your target audience.

3. Highlight problems you can solve with your service experience

Now that you’ve decided what, where and who you’ll be posting for, it’s time to decide what you’ll be posting. And trust us when we say it could be more tricky than you imagine. Remember, whatever you do, you should avoid talking too much about yourself. Discuss the problems of your potential clients and the solutions you can provide.

Moreover, many of your prospective clients might be unaware that they require the services of a virtual assistant. Hence, they might not be actively looking for a Virtual Assistant, especially on social media. That’s where you must focus to let them know how choosing a good virtual assistant company like  ossisto.com  can be beneficial to their business.

4. Engage with your audience

Communication is a two-way process, and we all know that. Success on social media also depends on two-way communication. Therefore, when you post something on social media, you should be aware of who is reacting or responding to it. Encourage engagement by asking questions, feedback, or responses. And always make an effort to respond to everyone who leaves a comment.

5. Share how your working day looks like

You can discuss what you’re working on. There is no better way for people to understand how you can help them than to talk about how your day is going and what you are doing. Whether you are cleaning up a client’s files or email inbox or assisting them to launch a new product, share everything you’re doing that is directly related to your business. This way, you can talk about services without sounding way too promotional.

6. Be consistent with your strategy

When it comes to social media, the term “consistency” is frequently used. Don’t start and stop a plan if you’re using it as a marketing tool. Your audience will grow with time, and keeping a consistent schedule is crucial to keep your business ahead of the competition.

7. Be recognizable

Have you ever noticed why big brands use a color scheme in every social media post? It’s because branding makes you more recognizable on social media. So use consistent fonts and colors, as well as your logo, on your images so that people will recognize your content when they see it. Repetition leads to familiarity, and familiarity is beneficial to the reputation of any business.

The bottom line

You should make the most out of social media to market your virtual assistant services, but that doesn’t mean you always have to talk about your services. Hopefully, the suggestions mentioned above will give you a better idea of using social platforms to promote your virtual assistant services. Also, you can post interesting stuff apart from the usual promotional posts to drive more engagement and interact with your audience. After all, that’s really what you want – to connect with and build relationships with potential clients.

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