The top 3 on-page SEO strategies for 2020

Business, Digital Marketing | 0

The practice of optimizing web page content for various search engines; keeping in mind, user’s patterns of browsing and surfing the internet is termed by digital marketers as ‘on-page SEO’ or ‘on-site SEO’. Today, most businesses have a website and it is a rat race to get into the top search results.

Search Engine Optimization (SEO) is getting complicated day by day with new algorithm factors set forth by search engines. For instance, Google uses over 200 factors to determine on which content should go at the top. Well, for sure not all of us can learn about these factors thoroughly and then go forward to create the content. However, a few parameters can be taken into the consideration for deciding on how to go about the on-page SEO. This blog will give you the right insights about top on-page SEO strategies that will work in 2020.

A Beginner’s Guide to On-page SEO

If you think on-page SEO is all about content, then you are wrong. There is more to it and extends to nuances like schema and Meta tags. Digital marketers use schema markup, a code to tell search engines about the website content and it affects the page’s visibility on a result page.  Meta tags are important codes that tell search engine relevant information about a web page. But generally, when a person tries to optimize a web-page, the first thing that they will think about will be of keywords. Google has become much more advanced and today, it can understand synonyms and semantically-related keywords. So, as a matter of this fact, strategic placements of keywords are not necessary anymore. What can prove to be a winner strategy is a plan that involves quicker page loading facilities, deliberate use of relevant keywords in the titles, Meta descriptions and H1 tags, usage of short pertinent URLs and keeping content short and relevant at all the times.     

More than shoehorning a few keywords into Meta tags, the marketers are trying to build cheat sheets to win over Google algorithms. How to go about successful on-page SEO, the secret is revealed by Google itself. Check out Google Webmasters blog to gain entire guidelines.   

Top 3 On-page SEO Strategies

The top 3 on-page SEO strategies for 2020

Improved Page Loading Speed:  

Page speed is a ranking factor without any doubts. But what marketers usually miss out is optimizing page speed for various devices. For more traffic and conversions, it is relevant to have a thorough understanding on page speed. Page speed defines:

  • The longer visitor page stays
  • Organic page search ranking
  • Faster customer conversions
  • Cost per click expenditure in paid search, etc.

Since 2010, Google considers page loading speed as an important page ranking factor. Following best practices such as image compressing, cleaning up bloated codes, hosting enhancement, active browser caching, etc. will result in faster loading of the pages.

Currently, mobile searches outnumber desktop searches. So, the pages should be optimized not only for the desktop, but also for various smart phones in the market. If you have got a website, try conducting a site speed test. The current loading time benchmark is 3 seconds. Unfortunately, most of the websites don’t reach anywhere near the standards. In a very relevant Google study conducted across 126 countries, the experts found out that it takes nearly 7 seconds for the visual content to display. This is far more than double the time it takes for page download as per the Google standards. Well, thanks to the advancement in the technologies, if you have the patience to check and download applications, there are many out there for page speed tests, image and content optimization, etc.

Search Intent Oriented Content:

Google’s top priority is to push content that satisfies a user’s search intent. Any content that appears on the first page of a Google search result have won the competition over the others in search intent. The first step towards creating an effective content for a search engine is to understand various types of user intent queries. Majorly, there are 3 categories.

  • Informational Search Queries: When a searcher is looking for information by asking a simple query, it falls under this category.

Example: what is ‘Search Engine Optimization’?

  • Navigational Search Queries: When a searcher is not sure of a URL of a specific website, they type in navigational search queries.

Example: Show twitter log in page

  • Transactional Search Queries: When a person is intended to buy a product, they get indulged in transactional searches.

Example: Where to buy Apple airpods online?

Even as you read this blog, studies are conducted around the globe to understand ‘how people search information online’. Extracting regularly searched keywords and using it generously in the content, is the major way to create intent-based content.

Optimized Images:

The most powerful content will always be supplemented with images, videos, infographic or other pictorial elements. These supporting features will have content like captions, pointers, title, explanatory content etc. Well, these needs optimization too. Many a times, we tend to skip a page because the image supplementing the content is of low quality. This can be avoided by following the below best practices:

  • Name the image in simple words and in a descriptive way.
  • Image dimensions and in case if it is a product, choose the picture angle wisely
  • Make sure that the thumbnails are optimized 

Image optimization further will lead to faster page load speed. Also, a striking image is all that you need to anchor the attention of readers. How many times have you read a silly blog with memes and pictures? Most of us will answer, “Many a times.” Well, pictures speak a thousand words.

If you are a digital marketer, keep an eye on the current trends of SEO because it changes within months depending on what works and what not. 70% of marketers see SEO more effective to reach the prospects that PPCs according to a blog published by Jen Barrell, content marketing trainer. The same blogs also reveals that there were 2.3 trillion Google searches in the year 2019. All these statistics leads the marketers to a very important statement, ‘take search engine optimization seriously’.

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