How to use the keyword planner tool effectively?

online marketing campaign, Keyword Planner Tool, landing page Optimization, Digital Marketing VA

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A Keyword Planner tool is a convenient resource that helps you trike the correct keywords or key phrases to support your content on the right path. You can search for keywords from a list of keywords or even combine a few to create new keywords and then access how they perform. 

For instance, say you run a home security system and provide service across the state. The keyword tool will efficiently help you discover and identify words, phrases, terms, and potential sentences that your customers type on Google or their browser when looking for something related to your business. Though you are maybe bidding for terms like “Home-security system” or “CCTV Cameras,” a Keyword Planner tool will unwrap terms that are most frequently used, like “home security cameras” or “wireless security cameras.” 

In this way, you can use a Keyword Planner Tool to exploit its full potential and run your brand campaigns well. Here are a few tips to help you make the best use of a Keyword Planner tool to find potential customers and increase the traffic towards your content. 

Use of Filters

The first step towards getting the keywords game right is filtering the unwanted terms and phrases that you assume fit best in your content. Next, you can type phrases, terms, or websites that will allow you to generate new ideas. You can also create new combinations of keywords through the list provided, and at the same time, do not forget to read the report that will enable you to find out the performance of these keywords. 

The next step is to filter the location to find out if the keywords you select are popular and relevant for the local area you want your brand to reach. Again, location is an important feature because you get to know trends based on specific geographic locations. 

In this way, you can filter the negative keywords to have the right crowd visiting you. 

It’s quality over quantity.

Sometimes work gets too monotonous, and you fail to make things happen because you experience the same grind. In such situations thinking out of the box will rescue you. For example, a Keyword Planner Tool will come to your rescue because it predicts the terms and phrases your potential customers and connections may feed in when they search for something related to your business.

Most tools present an array of suggestions, and you got to work carefully to analyze which suggestions are productive for you.  

For instance, most recommendations are based on the three factors, Keywords the terms you input generate newer ideas. The landing page you enter will be read by the Keyword Planner tool to give you suggestions and a Product Category to describe your business to discover popular keywords your potential customers use. 

A piece of advice is to keep in mind the search volume of a particular keyword. If there is a high demand for that keyword, you may need to crack your budget.

Know your competition

If a particular keyword has a lot of competition, it is evident that many brands are bidding for it, so you need to spend a chunk to get that keyword into your pockets. So, if the keyword is in demand, it will cost more than its average value. Instead of wasting your money on expensive keywords, allow the Keyword Planner Tool to find the correct keyword that fits your budget and, at the same time, improve your search results on the internet.

Most Keyword Planners estimate the general costs of those keywords and the costs to rank them on the first search results pages, all of which depend on the quality score of the keywords you use and their competition. 

A thorough Analysis

A wise use Keyword Planner tool is to store the potential keywords temporarily into your plan to use it for the future. This will help you set a budget and analyze the potential performance of the keywords you chose in advance. 

The best part about storing keywords well in advance is that you can assess and analyze the estimates, average conversion rates, positions, and performance to check if these sets of keywords are realistic for your business. This refining process also helps you filter the unnecessary content you are holding on to.

Keyword research is very important for your business online because its backs your content and gives it the spotlight amongst the thousands of pages on the internet. When you input the correct keywords, you make it easier for your potential audience to find you and land on your page. As your page gets discovered, the intention of adding keywords gets fulfilled, and you can further convince the crowd to move top of the funnel.

The basic goal is to arouse feelings of engagement within your audience to take necessary actions, and actions are in the form of buying products and services from you. So the keyword is like the bait that lures your customers towards your website. Since that’s the first thing they see, it has to be relevant, curated, and up-to-date for the best results. 

While some brands may rely on their content writing team for thorough keyword research, a Keyword Planner to serves you the advantages of

  • Giving you estimates on the budget and demand of the keywords.
  • Through reports, it allows you to access and analyze the performances of the keywords and key phrases.
  • Through algorithms, it can predict the keywords you aren’t aware of but your potential customers use when they reach for products or services related to your business.
  • provide thorough suggestions and improvements

Take-Home Message

These were some tips about a Keyword Planner Tool to use effectively. No matter how big or small your brand or company is and your budget, there is space for every individual in a Keyword Planner Tool.

Keep these tips in mind utilize them efficiently for your online marketing campaign. Good Luck!

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